With the rise of social media in the past few years, LinkedIn has, no doubt, been more popular than ever. While admittedly, there are other popular social platforms, utilizing LinkedIn effectively offers advantages that will greatly benefit your career and your business. Here are the top five reasons why you should be active on LinkedIn:
1) 4 out of 5 LinkedIn users drive business decisions.
As LinkedIn already eliminates a huge number of people who do not form your main target audience, you can finally post content that creates meaningful relationships and trust with actual decision-makers. This means greater possibilities for you to close meaningful deals that will change your business game.
2) LinkedIn is the most trusted social media platform.
The great thing about LinkedIn is that it has proven its credibility throughout the years. In 2021, it ranked first on security, legitimacy, community, ad relevance, and ad experience with users when it comes to digital trust. If you want to build trust among your audience, getting started with LinkedIn puts you ahead of the competition.
3) Posting weekly could potentially double your engagement.
Building an organic reach can be difficult. But users found out that posting weekly on LinkedIn helps increase their engagement rate with their target audience. Being consistent in posting increases brand awareness, and improves your chance to be noticed by your target audience. With the right and relevant content, your brand will surely benefit by being more active on LinkedIn.
Users found out that posting weekly on LinkedIn helps increase their engagement rate with their target audience.
4) LinkedIn has 190 million audience reach in the United States, alone.
LinkedIn also has millions of users in large countries such as China, India, Brazil, and the United Kingdom. This gives you a huge pool of potential prospects when you post on LinkedIn. Higher audience reach means bigger potential growth for your brand.
4) It helps you get connected with the right people.
Posting on LinkedIn gets you in touch with people you want to work with. As it helps you target your audience much better, you can focus your content on more relevant topics that will get their attention. Optimizing your page will eventually lead you to reach the right people. Whether they are clients who would sign up for your services or skilled experts who want to join your company.
Higher audience reach means bigger potential growth for your brand.
Have you started posting content on LinkedIn yet? If not, what’s stopping you? Do you need to optimize your LinkedIn page? Email me at info@acedeguzman.com and share your thoughts. I’ll be very happy to help you get started on utilizing LinkedIn as your certified lead generation machine.